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Brief Introduction of Master Programs Taught in English
作者:        发布时间:2021-01-19 16:11        点击数:

工商管理(国际班)International Business Administration


Business Administration


1.Training objectives

We closely concentrate on the fundamental task of establishing moral integrity and cultivating talents, adhere to the "four for" policy, to cultivate socialist builders and successors with all-round development of morality, intelligence, sports, beauty and labor, and to meet the needs of the national and local economic and social development for innovative high-level talents.

(1) Moral character  We cultivate students with firm and correct political orientations to China. They have deep love for the socialist motherland, they support the leadership of the Communist Party of China, and they master the basic principle of Marx and Lenin, Mao Zedong thought, Deng Xiaoping theory, the important thought of "Three Represents", and the socialist ideology of China and Scientific Outlook on Development with the Chinese characteristics in the new era. The students with good conduct, honest and trustworthy, physical and mental health and abide by the law. The student abide by academic ethics, they have rigorous academic attitude, spirit of unity and cooperation, and a sense of innovation and entrepreneurship.

(2) Knowledge structure and basic ability   Students joining in the academic master program are required to master the solid basic theory and systematic professional knowledge of the discipline, and have a wide range of knowledge. They are required to master a foreign language, they are able to apply foreign language on reading the professional literature in bilingual version skillfully, they are able to complete English paper abstract and a certain level listening and speaking ability. They are required to gain the ability to engage in scientific research, teaching, or independently undertake specialized technical work.

(3) Specific training objectives and basic requirements of the discipline

Our purpose is to cultivate senior business administration professionals who contribute to economic and social development in China. The graduate students have profound theoretical knowledge of modern management, can skillfully apply modern management research methods and techniques to solve practical management problems, and can be competent for requirements of management academic research or management practice of various industries.

2.Research Direction    The first level discipline of Business Administration has five research directions

1. Business analysis and operation management: Based on the manufacturing and service industries, this direction studies around the core issues of efficiency, quality, cost and financing in enterprise operation, combined with modern information technology means, using data, model and decision analysis methods to explore the problems and bottlenecks in enterprise operation, and put forward scientific basis for optimizing decision-making.

2. Consumer behavior and brand marketing innovation: Based on the theory of consumer behavior, this direction focuses on brand management, digital marketing and other marketing frontier fields, focusing on brand community, brand relationship, digital media communication, online consumer psychology and behavior, neural marketing and other marketing characteristics.

3. Organization and human resource management: This direction uses the theory of modern organization management and human resource management to study the frontier trend and hot issues of human resource management in organizations. The research field focuses on strategic human resource management, employment relationship management, employee innovation and entrepreneurship management, leadership development, organizational ethics and so on.

4. Strategy, innovation and Entrepreneurship Management: Based on the theory of modern management and enterprise strategic management, this direction focuses on the frontier issues such as enterprise institutional capital, small and micro enterprise growth obstacles, reverse knowledge transfer of multinational companies, strategic alliance of high-tech industries, and enterprise innovation ethical behavior.

5. Big data innovation, investment and financing management: This direction uses the theoretical methods of economics, technical economics, mathematical economics, industrial economy, technological innovation, big data and data mining to analyze and evaluate the utility, pricing and risk in investment and financing, so as to provide solutions for investment decision-making problems.


Professional English (Business Administration)、Management Research Methods、Advanced Economics、Financial Management、Multivariate Statistical Analysis、Artificial intelligence and innovation、Thesis Writing Skills、Development and Management of Guangdong Hong Kong Macao Bay Area


1. National, provincial and municipal comprehensive economic management departments or industry management departments at all levels

2. Domestic enterprises dominated by large and medium-sized industrial and commercial enterprises

3. Foreign funded or foreign-related industrial and commercial enterprises, internationally famous accounting firms and other types of consulting services and other intermediary enterprises

4. Banks, securities companies and other financial institutions

5. Continue to pursue a doctorate in Colleges and universities at home and abroad




外国语言文学Teaching English to speakers of Chinese(TESOC)


Teaching English to speakers of Chinese (TESOC)


The English Department enrolls undergraduate students majoring in English language and literature and English education, and graduate students majoring in English language and literature and linguistics / applied Linguistics. In addition, the department offers the master’s program Teaching English to Speakers of Chinese (TESOC) for international students and another master’s program of English Education, which is jointly organized by us and the School of Education. We aim to cultivate talents who are familiar with the general picture of politics, economics, language, history, and culture of English-speaking countries such as the United Kingdom and United States; who have basic humanistic and scientific literacy, a solid professional knowledge base, proficient translation and interpretation skills, a broad international vision, and strong cross-cultural communication skills; and who are able to engage in international communication, translation and interpretation, academic research, education and management in sectors of foreign affairs, trade, culture, education, tourism and more.

In order to keep in pace with the development of the Guangdong-Hong Kong-Macao Greater Bay Area and the Pilot Demonstration area of Socialism with Chinese Characteristics, two minor programs, namely advanced Interpretation and International News and Foreign Affairs, as well as the English drama class, have been established. In addition, the department attaches great importance to practical training as part of students’ learning experience, and therefore makes full use of the public resources in Shenzhen, an important window for China's reform and opening up. We cooperate with organizations and companies such as China Xinhua News Network, Tencent Game Public Research and Development Operation System, Foreign Affairs Office of Shenzhen, and Shenzhen Daily, so as to establish a high-end internship base for undergraduate, postgraduate and doctoral students. In terms of educational facilities, we own two simultaneous interpretation laboratories, which have enjoyed the largest investment in liberal arts since the founding of the university. The laboratory covers a total area of 254 square meters and is equipped with 14 interpreting booths and 72 audience seats. We also have an advanced English phonetics analysis laboratory and a number of language learning laboratories, which sufficiently meet the needs of teachers and students of the school for digital language teaching and learning.


Guide to Thesis Writing, Reflective Practice on English Teaching, A Survey of Modern Linguistics, Approaches of Foreign Language Teaching, Social Practice, Literature Readings


Graduates are able to engage in international communication, translation and interpretation, academic research, education and management in sectors of foreign affairs, trade, culture, education, tourism and more.



外国语言文学Area Studies


Area Studies


Xi Jinping's diplomatic thoughts on socialism with Chinese characteristics in the new era has put forward the overall strategic goal of building a Community of shared future, actively promoting the construction of the Belt and Road Initiative (BRI) and participating in global governance. While implementing the BRI, China's reform and opening up has continued to develop and consolidate, and its ties with other countries have become increasingly close. Against the backdrop of a profoundly evolving world landscape and China's rising comprehensive national power, we seize the historical opportunity to achieve basic coverage of research regions, countries and fields, and provide solid intellectual support for safeguarding and promoting national interests and formulating national development strategies and policies. This has created a new task and a new development picture for the subject of foreign languages. Area studies are on the rise and have become one of the important research directions of the first-level discipline of foreign languages and literature. The urgent need for China to understand the world in a comprehensive, three-dimensional and accurate manner, to follow trends and grasp them, has created a new and simultaneous demand for methods, rationales and tools for area studies, shaping area studies with Chinese characteristics, highlighting the Chinese way and emphasising Chinese governance.

As the Special Zone University, Window University and Experimental University, Shenzhen University actively engages in the major strategy of opening up of China, the construction of Guangdong, Hong Kong and Macao Greater Bay Area and the development plan of Shenzhen, and is committed to cultivating high-quality talents with international vision, compound, application-oriented and adaptable, focusing on serving the construction of Guangdong, Hong Kong and Macao Greater Bay Area and leading the development of social progress. The College of International Studies at Shenzhen University implements foreign language quality education in accordance with the requirements of the university and cultivates high-level regional and national talents of great importance to the economic development of the region and foreign cooperation.

This programme is affiliated with the first-level master's degree in Foreign Languages and Literature at Shenzhen University. Inheriting the cultural gene of Shenzhen University of pioneering and innovation, and carrying on the foundation of Peking University's assistance, the College of International Studies was accredited with the first-level Master's degree right to award foreign languages and literature in 2010, and the first-level key discipline of foreign languages and literature in Guangdong Province in 2013.

Based on the theories of foreign languages and literature, political science, world history, economics and law, the major in area studies focuses on BRI, international political economy, cross-cultural communication, geopolitics and security, international organisations and global governance, etc. It meets the needs of students to engage in various teaching, research and foreign affairs work, and enables students to become comprehensive talents with an international perspective who meet the requirements of the modern foreign language education field and the requirements of society.

This programme aims to train highly qualified personnel with an international outlook, who are complex, applied and adaptable, with the main training objectives of:

1. excellent character, solid foundation, outstanding professionalism, comprehensive development in moral, intellectual, physical and aesthetic aspects, coordinated development of knowledge, ability and quality, extensive knowledge of humanities and social sciences, and the ability to carry out interdisciplinary research on the target country or region.

2. a creative spirit, a broad international outlook, strong comprehensive practical skills and the ability to conduct independent scientific research, and a deeper understanding of some aspect of the political, economic, cultural and diplomatic aspects of the target country or region.

3. talents who could complete high-level, original research and are able to engage in teaching and scientific research in universities and scientific research institutions, or work in state agencies, enterprises and institutions as foreign affairs, translators and other jobs related to the major.

4. to cultivate foreign language talents beyond the merely instrumental and who can play a leading role in the development of a multitude of linguistic and intercultural skills, a deep humanistic and creative spirit, and a mastery of both Eastern and Western cultures.


International Organisations and Global Governance, Contemporary Chinese Diplomacy, Introduction to Translation Studies, International Political Economy, Introduction to the Classic Literature of Area Studies, Introduction to Belt & Road Initiative, Research Design and Statistics, Foundations of International Communication, World Economy and Regional Integration, International Security Governance


The employment fields of area studies graduates are well matched with their disciplines of study, and they are generally employed as teachers, researchers in universities and research institutions, or international civil servants in international and regional organisations.