PROGRAM OVERVIEW |
1.Major Introduction Based on the urban characteristics of Shenzhen and the Great Bay area of Guangdong, Hong Kong and Macao, the Business Administration major of Shenzhen University is closely combined with local economic development. It has obvious advantages and characteristics in the fields of innovation and strategic management, business analysis and operation management, big data and financial investment, international business and consulting, and has become a high-level teaching and research as an important base for training high-quality innovative and entrepreneurial talents and Regional Decision-making consulting think tanks, it plays an important role in characteristic research fields and regional economic development, and its domestic influence and international popularity are constantly improving. Based on the principle of "adhering to first-class characteristics and connotation development", based on the Great Bay area of Guangdong, Hong Kong and Macao, focusing on the concept of "characteristic driven, whole person education and building first-class specialty", the Business Administration specialty adheres to the training mode of "thick foundation, quality, strong practice and innovation", and strives to reach the leading level of domestic disciplines within three years.
Business Administration is an advantageous specialty of Shenzhen University. It was founded in September 1983 under the leadership of professors Zhou Huixing and Wang Yang of Renmin University of China. It is one of the earliest disciplines established by Shenzhen University. In 2005, it was rated as the "famous brand specialty" of Guangdong Province and the "national characteristic specialty" in 2008. In 2018, it ranked 11th in China and became a national first-class undergraduate specialty construction point in 2019.
The Department of Business Administration has strong faculty and rich teaching experience. There are 29 teachers in the Department, including 6 professors, 12 associate professors, 11 lecturers and assistant professors, of which 90% have doctoral degrees and 60% have overseas learning background. Research fields include innovation and strategic management, business analysis and operation management, big data and financial investment, international business and consulting, etc. It has one first-class undergraduate course in Guangdong Province, one innovation and entrepreneurship course of quality engineering projects in Guangdong Province and two excellent resource sharing courses in Guangdong Province. And is participating in the AACSB professional international certification of the College of Management, implementing a multi-dimensional teaching guarantee system to ensure the quality of talent training. The major of Business Administration has a modern management teaching experimental center with excellent laboratory equipment and equipped with advanced and powerful experimental teaching software at home and abroad and international leading business simulation software. In the professional teaching, it actively promotes the project of "teaching by competition, learning by competition and training by competition", and develops "course teaching + course practice" in combination with enterprises and it combines practical training courses to encourage students to participate in innovation and entrepreneurship practice and competition. This major established college- enterprise cooperation with a number of enterprises to expand practical teaching resources. Promote on-site teaching and organize students to visit and study in many well-known enterprises in Shenzhen, such as Tencent, Huawei and Ruoyu technology. 2. Training objectives This major is characterized by thick foundation, wide caliber, strong ability and emphasis on practice. It trains students to systematically master modern industrial and commercial enterprise management theory, knowledge and methods, be familiar with international and domestic industrial and commercial management regulations and policies, understand China's business environment and management characteristics, have modern humanistic quality, international vision and innovative spirit, and have good professional ethics Future entrepreneurs and professional managers with business communication skills and the ability to solve various management problems. In particular, graduates should have a deep understanding of how to conduct data-based analysis of business processes, and be able to deeply grasp the combination of management decision-making and quantitative thinking. |
CAREER PROSPECTS |
There is a wide range of employment options, and various enterprises, institutions and government departments have recruitment plans for their majors. Especially in financial investment, real estate, logistics and supply chain, business consulting and other industries, there is a great demand for business administration graduates. Outstanding former graduates have entered China Merchants Bank, Ping An Group, Tencent, Huawei, SF, Ernst & young and Accenture consulting company to engage in strategic management, investment and financing management, operation management and project management. |
Course Introduction
