On December 11, 2025, the International students from Shenzhen University and members of the Guangdong Products Going Global Training Camp visited Shenzhen Mengbu Play Digital Technology Co., Ltd. for an enterprise exchange. They delved into the front lines of the overseas expansion of trendy cultural and creative products, exploring new pathways to empower the dissemination of red culture through digital technology.

As a national high-tech enterprise, Mengbu Play Digital Technology leverages 3D printing and AI generation technologies to focus on IP innovation and development. It serves leading clients both in China and abroad, including Tencent, NetEase, and Amazon. Through its overseas brand "7-kingdom" (based in Montreal, Canada) and its Tokyo office, the company has built a global operational network, making it a representative example of the integrated development of "culture + technology."

During the event, the company representative delivered a thematic presentation on the cross-cultural adaptation of trendy toy IPs and digital production models. The teachers and students participated in group training sessions covering the entire live-streaming process, deepening their understanding of overseas market demands through hands-on practice. One student remarked, "Product selection must balance cultural symbols and market logic. This practical experience has provided new insights for the international expression of red culture IPs."

This visit established a dual-impact platform integrating "technological awareness and practical training," fully demonstrating the profound value of industry-education integration in promoting cultural exports. The company founder highly praised the students' performance and fully affirmed the collaborative model of "enterprises posing challenges and students devising solutions," noting that it effectively stimulates youth creativity and serves as a vivid practice of organically linking the education chain, talent chain, and industrial chain.

Against the backdrop of the global trendy toy market exceeding $52 billion, Guangdong accounting for 40% of China's cultural export value, and with 87 industrial support policies in place, the "Guangdong Products Going Global" initiative is ushering in significant development opportunities. The International Envoy of Deep Red Culture from Shenzhen University actively serves as a bridge, promoting the global dissemination of red culture and Lingnan culture through trendy toys and other digital mediums, achieving innovative transformation in "telling Chinese stories with international expression."

Looking ahead, the university will continue to deepen collaboration with high-quality export-oriented enterprises, building a closed-loop ecosystem of "policy support—corporate practice—talent cultivation—industrial upgrading." This initiative aims to cultivate a new generation of cultural communicators who possess both a sense of national identity and global vision, alongside digital skills, injecting robust youthful energy into the global outreach of Chinese culture.